The Aartrijk team is excited to be hosting Aartrijk Brand Camp 2012, our third event designed exclusively for Insurance Professionals and brand decision-makers in the insurance industry. This year’s theme is Anatomy of a Brand.

Brand Camp 2012 kicks off with a 6 p.m. event on Monday, May 7 and concludes prior to lunch on Wednesday, May 9, 2012.

Yes, we will talk about new technologies like Cloud Computing, Social Marketing, and Mobile. Yet, more important than the technologies themselves is the market disruption they have caused. Future success will be tied to an organizations ability to recognize and adapt to new opportunities.

Don’t expect droning one-way lectures with crammed PowerPoint slides. Rather, for each topic, expect: Stimulating facts, interactivity, dialogue, open discussion and exploration of what might work in the future. Campers will leave with actionable ideas they can implement and use.

Take a moment to check out our exciting program, camper comments, and line up of sessions, presenters and facilitators. Register Today and join in beautiful Boulder Colorado on May 7.

A welcome, Camp overview, and a discussion of the various components of a brand (brand essence, brand promise, brand identity, etc.). Also, since brands are like people—how do you grow and maintain a healthy brand?Major Surgery or Reincarnation? The End of the Insurance Business As We Know It.  Panel discussion of  the future of the Insurance industry and the independent agency distribution system. Social media, mobile technology, and changing demographics are fueling a cultural transformation. Read more

Brands are like people—but how do you grow and maintain a healthy brand?The environment has changed for independent agents, insurance carriers, and other insurance brands—consumers and business partners are expecting something different.But how do you change your marketing, branding, public relations, publicity, advertising and email marketing to keep up?Brand Camp will help you examine closely, adapt and change the interconnected systems of your brand to help it grow and change.  Read more

Go home with great branding ideas you can put into play right away! Brand Camp puts smart and engaging people with various backgrounds in a room together. The ideas bang against each other and result in intriguing concepts that interest today’s brand decision-makers and insurance professionals. We want people to attend Brand Camp not to sit back and listen; we want them to come, jump in, learn from and teach others by working on shared challenges, and—let’s repeat it—take home actionable ideas.

Recognizing the disruption being caused by new and evolving technologies, Aartrijk Brand Camp provides the forum for solution-focused discussion of key challenges facing insurance organizations. Brand Camp puts smart, creative and engaging people with various backgrounds in a room together. The ideas bang against each other and result in intriguing concepts that interest today’s brand decision-makers and business leaders. Read more